When work meets play.
Most of you know I work in advertising. It's fun times. Really.
So it's not very often that work meets play over here in my realm. So naturally, I get excited to see a brilliant marketing idea that makes me smile and want to get out there and train...
But this...
...this is pretty sweet. Although I would've put it more in the realm of the 30k range rather than 17...but they didn't ask me. So whatever. Regardless, there's nothing like getting a second wind out on the course.
Well done, Adidas. Well done.
Now if only I could find one of these suckers to position behind me during the entire race, I'd be in great shape!
So it's not very often that work meets play over here in my realm. So naturally, I get excited to see a brilliant marketing idea that makes me smile and want to get out there and train...
But this...
...this is pretty sweet. Although I would've put it more in the realm of the 30k range rather than 17...but they didn't ask me. So whatever. Regardless, there's nothing like getting a second wind out on the course.
Well done, Adidas. Well done.
Now if only I could find one of these suckers to position behind me during the entire race, I'd be in great shape!
Labels: Advertising
posted by Iron Jayhawk at 1:21 PM
9 Camper Comments:
That's great! Makes me want to bust out my Batman outfit for my next marathon.
Thanks for stopping by my blog! If they put the fan on wheels, you could tow it - but towing might negate the effect. Darn!
I saw your toes in the previous pic - injinji's are all I run in. Love 'em!
Does this count as a wind-aided time? Just saying...
No, cool idea. I dig.
What a fun idea! Excellent marketing by Adidas, that's for sure!
Kelsalynn
yeah I'm going to attach one to my butt for the swim :)
I agree with you, 30K would have been a better place to position that... but it is still for sure a cool idea no matter where they placed it on the course!
Pretty cool idea!
We could totally use that in the summer around here!
It would be great if the city installed one of those downtown near the fountains! I'd love one of those in the hot summer.
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